METRIZATION OF SOFT METRIC SPACES AND ITS APPLICATION TO FIXED POINT THEORY



More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers’ Purchase Intention Toward Sincere vs. Exciting Brands

Sincerity and excitement are core brand personality dimensions, which capture read more the majority of consumers’ personality perceptions associated with brands.Previous research has demonstrated that consumers are more willing to purchase sincere brands than exciting brands.The present research addresses the mechanism underlying this variabilit

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